Did social media save a winery from bankruptcy?

olivier b Did social media save a winery from bankruptcy? Facebook and Twitter may contribute to toppling regimes these days. But can social media save a winery from falling into the abyss?

A case study is unfolding in France. On January 1, a small wine producer going by the name of “Olivier B.” announced on his web site that he was hanging it up. He makes a range of reds and whites from the Côtes du Ventoux appellation that sell for about 12 – 30 euros. He put a picture of his bottles in the shape of a cross, with the hat that adorns the labels of all his wines in the middle, and said it had been his cross to bear for the past few years and the dream was over. His love was lost, both the winery and his parter (simply, “elle”) who said she could not support him any more in this venture. The warehouse where he made his wine was for sale and the bank wouldn’t grant him a line of credit to buy it.

The French blogosphere then turned Olivier B. into a

Article source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/_Ck41OeDXN0/